<img src="https://secure.smart-cloud-intelligence.com/269658.png" style="display:none;">

How to Utilize AI Software for Keyword Research

May 24, 2023 | Author:  Andrew Maff


The debate on whether AI is ethical still stands. But, when it comes to content strategy and improving search rankings, AI software for search engine optimization (SEO) keyword research has proven that it can be a valuable tool for businesses.

With the ability to analyze vast amounts of data and provide insights into search trends and user behavior, AI-powered SEO software can help businesses optimize their content and increase their ranking on search engine results. The software also suggests the most relevant and profitable keywords to target.

click & conversion

In simpler terms, AI-powered keyword research tools are designed to sift through massive amounts of data and analyze search trends to identify keywords with higher search volumes and lower competition. The aim is to optimize content by incorporating these targeted keywords. 

This article will provide guidance on using AI software for keyword research, covering topics such as the available types of AI tools, creating an effective keyword research strategy, and best practices when using an AI tool.


What is Keyword Research?

Keyword research is essential to SEO strategy. Search engines like Google will rank web pages based on the relevance of their content to user queries. Keyword research involves identifying the specific search terms or phrases that users are likely to use when searching for information related to your business, products, or services. 

By targeting these keywords, you can optimize your content to improve your search rankings, attract more traffic to your website and increase the visibility of your brand.

Understanding the keywords and metrics used in your keyword search is essential. These metrics can help compare keywords across different countries, identify the level of competition for each keyword, and understand the potential traffic and conversion rates associated with each keyword.

These metrics may differ from platform to platform, and some keywords can be tagged as primary or secondary.

Primary and Secondary Keywords

Primary keywords are the main keywords that your business wants to target. These specific keywords have a greater density (keyword density) than others, giving your content a higher chance of being ranked at the top of search engines.

Secondary keywords are used in addition to the primary keywords. While they may be less relevant for a specific topic or keyword phrase, they are still important to include as they can enhance the relevance and comprehensiveness of your content.

When it comes to analyzing keywords, doing it manually will take forever. This is where AI software like a keyword research tool will come in handy.

Long Tail Keywords

Long tail keywords are more specific and relevant compared to short tail keywords. Long tail keywords often have dramatically lower competition, with higher search volume data. They are more likely to convert into a buyer or customer compared to short-tail keywords as they target more focused queries. When it comes to analyzing long tail keywords, AI software can help quickly parse through vast amounts of data which helps businesses zero in on these types of queries which can help generate leads.

AI software like a keyword research tool provides you with long-tail keywords related to your primary and secondary keywords, making it easier to identify these keywords faster and more accurately. 

What is a Keyword Research Tool?

A keyword research tool is an AI-powered software that helps you to get the best keywords, measure their visibility and competition, and find new keyword opportunities. These tools boost your SEO by identifying relevant keywords for your content.

These tools also provide suggestions on related topics based on the chosen primary and secondary keywords, as well as provide helpful insights such as the most popular topics related to those words. 

The keyword research tool works to identify new opportunities for content by analyzing search engine data and trends, and by generating keyword ideas based on your niche, industry, or topic.


Types of AI Software for Keyword Research

There are many different types of AI software available for keyword research, such as AI SEO tools, keyword research tools, keyword planners, and many more but the most common include:

Natural Language Processing (NLP)

Some tools use natural language processing (NLP) to analyze search queries and understand the intent behind them, helping you to create content that is relevant and useful to your audience. NLP software is excellent for finding long-tail keywords that are usually more specific and have less competition than broader terms.

Autocomplete Tools

Autocomplete tools use machine learning algorithms to suggest possible keywords based on a user’s search query. They show results quickly and accurately, making them an efficient way to find new keywords with minimal effort.

Sentiment Analysis

Sentiment analysis involves analyzing the sentiment of words or phrases in order to measure their emotional value. This type of AI tool can be used to uncover topics related to a particular keyword, which can help inform content creation and optimization efforts.

Data Mining

The data mining software uses advanced algorithms to analyze large amounts of data to uncover new keywords. It can also help identify additional topics related to a particular keyword, which can be used for content creation and optimization.

Semantic Networks

Semantic networks use machine learning algorithms to suggest possible keywords based on a user’s search query by mapping out the relationships between different concepts. Semantic networks can be used to uncover topics related to a particular keyword and can also give insights into how users are searching for specific terms.

Utilizing AI software for keyword research can be extremely helpful for businesses trying to reach their goals. However, it’s important to remember that these tools should only be used as a starting point.

Some household names in the AI software market are:

Google Keyword Planner

SEMrush Keyword Magic Tool

Ahrefs' Keywords Explorer

Answer the Public

Each of these has its different functions, so make sure to try them all and see which one works for you.

How to Set Up an Effective Keyword Research Strategy with AI Software

To get the most out of your keyword research, it’s important to create an effective strategy. Here are some tips to follow when setting up your keyword research strategy:


1. Identify Your Target Audience

Before you start researching keywords, you need to have a clear understanding of who your target audience is. Knowing their interests and what type of language they use will help inform your keyword choices.

2. Use Multiple Sources

Don’t just rely on AI software to find keywords. Other research methods such as competitive analysis, surveys, and interviews can provide useful insights. Likewise, don't just rely on one keyword research tool. The best keyword research tools are out there, just make sure that you find the one that works for you and gives accurate and best results.


3. Set Goals

Decide what types of keywords you want to target and how many visitors each keyword should bring in. This will help guide your keyword research and ensure that you’re focusing on the right terms. 

4. Focus On Long-Tail Keywords

Long-tail keywords tend to have less competition and can help you attract more qualified visitors to your site. AI software can be especially helpful for uncovering long-tail keywords that may be overlooked by other research techniques.

5. Track Results

Finally, track the performance of your keywords over time so you can make adjustments as needed. This will help ensure that you’re optimizing your content for the right terms and getting the most out of your keyword research efforts.

Best Practices When Utilizing an AI Tool for Keyword Research and Content Optimization

When using an AI tool for keyword research, it’s important to follow best practices in order to get the most out of your efforts:

Review Results Carefully

Don’t just assume that the results given by an AI tool are accurate. Always review the results carefully and make sure they’re relevant to your business needs.

Focus On Quality Over Quantity

When it comes to keywords, focus on quality rather than quantity. Choose the best keywords for your business that will bring in qualified visitors and provide value to your content.

Look for Medium Search Volume & Low-Competition Keyword Ideas

Medium search volume and low-competition keywords are often the best to target as they have a decent search volume and are not overly competitive, making it easier for your content to rank higher in search results.. Yes, it makes sense to pursue all of the most popular blog ideas that millions of people are seeking answers about, but if your website is not well-established, it will require years of dedicated effort to promote the content in order to get the desired results.

Test Different Strategies

Finally, don’t be afraid of testing different strategies when using AI software for keyword research. Try different variations of keywords and see which ones perform better. This will help you refine your strategy over time and get the most out of your efforts.

Benefits of AI Keyword Analysis

Keyword tools have been proven to be beneficial when it comes to improving organic search ranking. Aside from that, there are other benefits when using AI-powered search engine optimization tools.

1. Automates and speeds up the keyword research process

AI software can quickly identify relevant keywords and phrases that reflect the topic of your website.

2. Helps identify long tail keywords that are easier to rank for 

Long tail keywords are generally easier to rank for than more generic phrases. AI software can help you identify and use these terms in your content strategy.

3. Provides data-driven insights on keyword performance over time

AI software can track how well certain keywords and phrases are performing over time. This helps you make informed decisions about which terms to optimize for and when to adjust your keyword strategy. 

4. Generates high-quality content ideas

AI software can provide ideas for content topics based on your keyword research. This is especially useful if you need to come up with new blog post ideas or other types of content.

5. Improves customer targeting and personalization

By tracking how users interact with your website, AI software can help you better target your customers and deliver more personalized experiences by suggesting related content to create.

6. Improves blog post optimization by suggesting relevant related terms to include in posts

AI software can also suggest related terms that might be relevant to include in your blog posts. This helps ensure your content is more optimized and targets the right keywords.

New call-to-action

7. Provides insights into competitor's strategies and performance

By analyzing competitors' content, you can get a better understanding of the keywords they are targeting and how well those terms are performing. This data is helpful when creating or updating your own content strategy.

8. Gives an overall picture of the industry’s trends, allowing for better decision making

AI software can also help you gain insight into industry trends such as popular topics and new opportunities. This data can be useful when making decisions about where to focus your content efforts.

9. Offers data-driven solutions to improve website rankings on result pages (SERPs)

AI software can also help you take a more data-driven approach to SEO by analyzing your website’s performance and helping you identify areas for improvement. This makes it easier to adjust your SEO strategy to improve rankings on search engine result pages (SERPs).

As mentioned, AI keyword research tools are not an end-all-be-all solution for SEO, but they can be a valuable asset when combined with traditional keyword research methods. By taking advantage of AI software, you can streamline the keyword research process and gain valuable insights into customer behavior, industry trends, and competitor strategies. 

Techniques for AI Keyword Research

Now before you jump on the AI wagon, remember that as much as AI can close your content gaps, it still has flaws. It's also best that you do your own keyword research manually to some extent, and always proofread any content generated by AI tools.

Here are some techniques you can do in order to harness the full power of your AI SEO tool:

1. Word Associations

Utilize AI Software to find words that are associated with a given keyword. This will generate related terms which can then be used in content and blog posts.

2. Google Trends

Use the “trends” tab in Google Analytics to discover new topics based on user search behavior.

3. Text Analysis

Use natural language processing (NLP) to analyze texts and extract relevant concepts, phrases, and ideas that could be useful as keywords.

4. Semantic Mapping

Create a semantic map of important topics related to your industry using AI software, providing you with more effective ways of targeting keywords.

5. Sentiment Analysis

Identify the sentiment of user comments and reviews to gain insight into consumer opinion about certain topics, products, or services. This can be used to target relevant keywords in new content and blog posts.

6. Topic Clustering

Use AI algorithms to group sets of text into clusters based on similar topics, creating more targeted keyword searches.

Measuring the Success of AI Keyword Research in SEO

Now that you know more about SEO tools and keyword research tools, take note of these metrics to measure the success of your AI keyword research: 

1. Conversion Rate

Monitor the conversion rate of website visitors with different keywords and phrases to determine which keywords are generating the most conversions.

2. Bounce Rate

Track the bounce rates for pages created using AI-based keyword research to see how effective the content is in keeping users engaged.

3. Website Traffic

Measure how much traffic each page created or optimized by AI software generates over time to gauge its impact on your SEO efforts.

4. Search Engine Rankings

Analyze your website’s positions on search engine result pages (SERPs) to determine if AI-optimized content is helping you rank higher or lower than before.

Predictions for the Future of AI Keyword Research

The next few years are expected to see an increase in search engine optimization. Those rankings in SERPs will depend on relevance & quality rather than simply using keywords. SEO is an essential part of Google's search engine optimization strategy. AI algorithms that analyze natural language and text mining will become increasingly important in SEO.

AI keyword research tools will identify trends, spot new opportunities, and generate better-targeted search queries. AI-driven content optimization will also become more pervasive, allowing for crafting more effective content specifically tailored to an individual’s needs. Ultimately, using AI software in SEO will increase the visibility of websites on SERPs and lead to higher conversion rates.


Frequently Asked Questions About AI Software for Keyword Research

Here are some frequently asked questions regarding AI software for keyword research and other related topics.

Should I look at United States (US) keyword data or focus on my country?

The answer to this question will depend on your business and target audience. If you primarily operate in the US and your target audience is mainly located in the US, then it would make sense to focus on US keyword data. However, if your business operates globally or has a significant presence in other countries, it would be beneficial to consider keyword data from those regions as well.


How effective is AI in SEO?

The use of machine learning in SEO makes your website much more effective in terms of optimizing your content and improving your search rankings Think: AI has incredibly automated functions resulting in the elimination of long time-consuming tasks. AI also helps in important tasks such as extracting relevant data, analyzing it and using the insights to do keyword research or create content. It can also help track website rankings and performance over time. In short, AI is an efficient way to help boost SEO efforts and stay ahead of your competition.

Can we use AI content for SEO?

AI has been advancing rapidly and it can help with Search Engine Optimization by identifying opportunities and using keywords. AI software can generate content that is relevant to users, as well as help improve website rankings. AI-powered SEO tools work to analyze and interpret data to identify potential keywords, which helps with creating more effective content. In essence, AI generated content is made with SEO as its backbone, but as always, read through your AI generated content first before publishing it. 

Can AI keyword research replace manual keyword research?

No, it cannot. Manual research still plays an important role in the field of SEO. It is important because it allows us to form a deeper understanding of the customers’ needs and wants when researching specific markets or niches. Moreover, manual keyword research allows us to get an idea of the competition and form a targeted strategy. AI, on the other hand, is better at quickly processing large amounts of data and generating insights that can be used to optimize content for search engines. Ultimately, AI tools should be used as a complement to manual keyword research in order to achieve higher rankings in SERPs.


Is AI software for keyword research worth the investment?

Yes! Investing in  AI software for keyword research has many benefits, including saving valuable time that would normally be spent manually researching keywords. It offers more accurate results, provides real-time updates on search trends, and allows you to quickly identify core topics related to your industry. Additionally, some tools allow you to set budgets for content creation which will optimize your budget management strategies.

In Conclusion

Utilizing AI Software for keyword research is a wise business decision as it helps businesses identify the most profitable keywords to target and optimize their content accordingly. By following the tips outlined above, businesses can get the most out of their efforts when using an AI tool for keyword research.

This powerful technology will help businesses achieve their SEO goals faster and more efficiently than ever before. With careful strategizing, businesses can leverage this data to ensure they’re targeting the right keywords and optimizing their content correctly.

In doing so, they can gain a competitive advantage in their industry and increase website traffic, conversions, and ultimately revenue. Therefore, with consistent effort and the use of AI technology, businesses can start to see the rewards of their improved online presence.

Nonetheless, it is important for businesses to remember that an AI tool is only as good as the data it provides. So, it is key for them to ensure they are receiving accurate information about their niche or industry to get meaningful results.



Leave a Reply