When it comes to scaling your e-commerce business, there’s no one-and-done deal.
It’s a constant journey, one that takes consistent hard work and tweaking to figure out what works best for your business.
If you’re in the beginning stages of starting your business, although thinking ambitious is necessary, there’s no rush to scale. Focus on building your business from the ground up, and once you gain momentum, increase your efforts accordingly.
So, what are some strategies to scale your e-commerce business?
1. Have A Strong Marketing Strategy In Place.
Without marketing, it’s impossible to grow your business. Sure, the traditional word of mouth is great, but over time you want your reach to go beyond just your friends. To figure out what marketing efforts will perform best for your business, study your audience. Understand your customer’s purchasing behaviors. How do they shop? Are they clicking on paid ads? Searching organically? Being referred by a friend? Whatever the pathway to making a purchase, understanding it thoroughly and having a marketing strategy in place accordingly.
Although the streams of marketing tactics are exhaustive, we’ll highlight the top three for this section.
- Social Media. Needless to say, social media is a powerful tool to drive conversions. It allows you to interact and engage with your audience, widen your customer base, and boost traffic to your site. Using social media platforms like Instagram and Pinterest creates a rich presence for your business and helps cater to your customers’ needs over time.
- Email Marketing. Studies show that two-thirds of people abandon their shopping cart at purchase. Email marketing is a great “nudge” to incentivize people to complete a purchase. Incorporate email collection pop-ups and opt-ins on your site to widen your email database, a strategy that will prove to be vital in converting first-time visitors into customers.
- SEO. It’s important to ensure that your e-commerce site is optimized for search engines. Use keywords in an authentic, genuine way that will flag your website as a result in search engines when consumers are looking for something specific to their needs. SEO is a great tool that yields the highest ROI and should be a part of your e-commerce marketing strategy.
2. Prioritize User Experience.
Your customers shouldn’t have to go through hurdles on your website to purchase a product. Ensure that there is no friction between your checkout process and a conversion. Your e-commerce store should be mobile-friendly and desktop friendly. Listen to customer feedback, complaints, and reviews. If anything stands out to you, make sure to handle any issues and resolve them accordingly. Run strategies like A/B testing to understand what works best for your audience.
3. Have A Strong Customer Service Strategy In Place.
As your business grows, naturally, so will your customer base. Statistics show that as your customer base grows, so will the number of complaints and challenges. There’s no need to beat yourself over it as a business owner, as this is normal. Just make sure to have a strategy in place before it happens. For example, you’ll want to have a policy in place for instances where a product needs to be returned, free of charge. A referral program for customers, buy-one-get-one-free deals, promotions, and seasonal discounts are just some examples of customer service strategies to name a few.
The list of ways to scale your e-commerce business is exhaustive. It’s important to conduct your research, have a long-term strategy in place, and thoroughly understand your consumer base.
Congratulations on your scaling journey!
About the Author
Manuela is the Chief Writer at Flippa with a passion for helping digital businesses optimize their online presence. She believes that the written word can be used as a powerful tool to inspire people to execute actionable, results-driven outcomes.
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