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How to Prepare Your E-commerce Business for Amazon Prime Day 2023

May 01, 2023 | Author:  Andrew Maff

Did you know that, according to Tech Jury, the online retailer Amazon has 300 million people as active users? Additionally, in February 2019, Amazon had over 2 billion website visitors.

Amazon, being one of the largest online retailers, is incredibly successful on Amazon Prime Day.

If you run an e-commerce business, then it’s smart to take advantage of this, by preparing your business for Amazon Prime Day 2021. You may be asking yourself questions such as:

“What is Amazon Prime Day?”

“When is Amazon Prime Day 2021?”

“How can I prepare my e-commerce business for Amazon Prime Day?”

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If you don’t have the answers to these questions, then you might not know how to best prepare your business for Amazon Prime Day. As a result, you might feel stressed about having to learn all this before the big day comes.

That’s why we’ve put together this article. In it, we’ll cover everything you need to know about Amazon Prime Day. That way, you can be prepared and make even more money, so read on to learn more.




What is Amazon Prime Day?

If you’re asking yourself the question, “What is Amazon Prime Day?” we’ll answer that question here. Amazon Prime Day is one of the biggest shopping days of the year, the second largest after Black Friday. It offers deals specifically for Amazon Prime members.

However, on this day, there are many sales available for shoppers who aren’t Amazon Prime members, too.

This is why it’s such a big event. Many popular items, whether they’re related to technology, lifestyle, or fashion, will be far more affordable than they usually are on Amazon.

As an e-commerce seller, this is an opportunity for you to sell many of your products through Amazon to your customers. However, because there is so much competition, you need to get ready for Amazon Prime Day with all the right strategies.



When is Amazon Prime Day 2021?

You may be wondering: “When is Amazon Prime Day 2021?” Usually, Amazon Prime Day occurs in July. This was always the case, ever since Amazon Prime Day started happening in 2015.

Well, it almost always was. This wasn’t the case in 2020. Because of the COVID-19 Pandemic in 2020, Amazon Prime Day had to be moved to October.

This year, some people are expecting Amazon Prime Day to happen in July like it usually does. But now, it’s been reported by Recode, a tech blog, that Prime Day 2021 might actually happen in June this year.

This hasn’t been officially confirmed, so it still might be the case that Prime Day 2021 occurs in July. However, there is reason to think that it would occur a little sooner.

This is because Amazon, like so many companies, needs to think about the pandemic while planning its sales.

In 2021, as the pandemic begins to lessen, more people will start traveling. Many Americans, as they begin to get vaccinations, will want to travel more often.

If they’re traveling, they aren’t likely to be waiting around at home for their Amazon delivery to arrive. For this reason, the answer to the question, “When is Prime Day 2021?” is, “A little sooner than you might think.”

This is why it’s so important for you to prepare for Prime Day. By getting ready now, you’ll be ready for the day even if it’s sooner than expected.



Getting Ready for Amazon Prime Day

Now that we’ve answered the question, “When is Prime Day 2021?” we’ll provide you with strategies on how you can prepare. Because you are competing with many sellers, you need to focus on your digital advertising, do the right research, and more.



Focus On Your Digital Advertising

If you want customers to get excited to buy your products when they go up on sale on Prime Day 2021, you need them to know about your business first. If you don’t already have a digital advertising strategy, it's time to start.

Having a full-fledged digital advertising strategy includes:

  • Improving your website’s SEO
  • Creating content
  • Sharing your content online
  • Having social media campaigns

If you don’t take any of these steps, then customers won’t know about your products (or your company) when Amazon Prime Day comes around. Sit down now to think about your audience.

Then, think about what type of content you want to share, where, and when.

Next, create a content calendar so that you’re releasing content regularly. You should also put together a separate calendar for the content related to Amazon Prime Day specifically.

Since we don’t yet know the answer to the question, “When is Prime Day 2021?” it’s best to have this content all lined up and ready to go, so you can release it once the official date is announced.

As for improving your website’s SEO, it may be a good idea to complete an SEO audit of your site, making sure site speed is fast enough and there aren’t any broken links on your website.

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Do the Right Research for Your Inventory

If you want your e-commerce products to sell on Amazon Prime Day, you need to know what’s trending. What are people excited to buy around this time of year? Take a look not only online at what people are writing about. You should also check sources such as:

  • TV
  • Magazines
  • Print media

This way, you can get the attention of shoppers who use other advertising sources to decide what products they want to buy. Bloggers who write a lot about what’s currently trending in online shopping are also a good source.

When you do this research, you might find that you might have to add some items to your e-commerce store’s inventory. Or you’ll have to slightly switch the design of a product.

You might even have to make some extra room in your inventory to house these items. But this will be worth it.

Not only will you make more sales, but if you’re successful on Amazon Prime Day, you’ll become known to even more customers.



Make Sure You Have the Inventory Needed

Speaking of inventory...if there’s an item you sell that’s always done well, and that is likely to do well on Amazon Prime Day, then you need to make sure you have enough inventory to store it. If you work with inventory services, you may have to invest in more.

Additionally, you’ll want to track your inventory in the months and weeks leading up to this big sales day so that you’re sure you have enough items when Amazon Prime Day happens.


Reach Out to Special Sales Page Websites

There are many websites that make it easier for people looking for deals to find out what the best deals are. These websites cover days such as Valentine’s Day, Black Friday, and, of course, Amazon Prime Day.

Many of these websites make money through Amazon’s Associates Program, so as long as you have products that have great prices, they’re likely to want to include your products on their special sales pages. All you have to do is contact them. To get started, research websites like this that advertise products in your industry.

Then, contact them via email or with the contact form on the website, explaining why you think your products would be a good fit.

You should also get in touch with popular bloggers who write about sales. You might even consider creating a relationship with an influencer if you think they’d have big sway with your customers.



Think About Pricing

On Amazon Prime Day, when you’re making so many more sales than usual and at a lower price, you need to think about what price will be most effective for you. If the price is too low, then you could end up losing money.

If it’s too high, though, then customers might choose to buy a similar product to yours from another e-commerce business instead of yours.

You need to have a sales forecast you put together, thinking of the lower prices when you create it. You also need to think about your Amazon Profit Margin. Because you’ll be paying for the Seller Account Fee, Referral Fee, Amazon's FBA Fees, and Variable Closing Fee, your costs might be higher than when you sell directly from your website to customers.


Give Something Extra With Your Promotions

When you’re promoting your products on Amazon Prime Day, you’ll be competing against a larger number of competitors than ever. This is why it’s smart to give your customers something extra in exchange for buying from you. This might include:

  • Free shipping
  • A free gift
  • Membership to regular deals from you

Whatever you end up choosing, make sure you promote it. This way, customers will know about the free swag they’ll get when they buy your product. You can’t expect them to search it out on the Amazon listing.


"Amazon Prime Day is one of the biggest shopping days of the year"  -@BlueTuskr https://blog.bluetuskr.com/prepare-business-amazon-prime-day-2021


Prepare Your Listings

Speaking of listings...you need to prepare your Amazon listing so that you stand out and look professional when customers are looking at your product. The elements you need to focus on here include engaging visuals, scannable formats, and more.


Engaging Visuals

To have engaging visuals in your listings, you need to edit your photos so the products in the pop, include multiple photos of your product, and use photos that are high-resolution.

If you don’t do this, then the pictures of your product will make it look cheap and unprofessional. Buyers will suspect that your products aren’t high quality.


Scannable Formats

When your customers are looking at your product description, they’re not going to go through a lengthy product description. They want facts about your product fast, and they want to know immediately if it’s the right product for them.

To make the product information easy to follow, it’s smart to:

  • Split it up into bullet points
  • Put the most important information first
  • Use all caps for the key features

If you want to see what this looks like in practice, go to Amazon now and take a look at product descriptions on your phone. Which ones are the easiest to read? Try to imitate that layout.


Detailed Product Information

Even though you want your product description to be short and sweet, your detailed product information needs to be a little lengthier. This is because your buyers need to know what they’re buying through and through.

Otherwise, your brand’s reputation could be ruined, or buyers might return the item because it wasn’t what they expected to get. Write about your product in detail, highlighting its benefits and features.


SEO Keywords

It’s also smart to include SEO keywords in your product’s name and throughout your listing. You don’t want to do this too much—that’s SEO stuffing—but by doing it in a way that flows, it will be easier for Amazon searchers to find your product.

It’s also a good idea to use other versions of your SEO keywords. For example, “headphones” and “earbuds.” Even though these are different products, your customer might be looking for both options.




Think About Your Refund and Return Policy

Finally, you want to think about how your refund and return policy is set up. On Amazon Prime Day, you’ll be selling way more products than usual, which means that you’ll also be processing more refunds and returns than usual.

For this reason, you need to make sure your policy is clear both to you and to customers. Otherwise, you’ll end up with incredibly hectic processing issues after Amazon Prime Day has already come and gone!



Need Help Getting Ready for Amazon Prime Day 2021?

Now that you know about how to prepare your e-commerce business for Amazon Prime Day 2021, you might need additional help. Whether it’s putting together the perfect listings or figuring out how to price your products, it can be overwhelming to do this on your own.

Fortunately, at BlueTuskr, we can help. We’re experts when it comes to e-commerce businesses. We also offer marketing services for e-commerce businesses.

To learn more about how we can help you, contact us now.

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