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7 SEO Tests to Run to Improve Organic Traffic as an E-commerce Seller

August 18, 2023 | Author:  Cassidy Burns

Are you an e-commerce seller struggling to get your online store noticed? You already know that increasing your organic traffic is key to getting your online store seen. But did you know that one of the best ways to do that is by running SEO tests? SEO (Search Engine Optimization) tests help ensure that your website is optimized for search engine crawlers so that customers can find you more easily.

There are a lot of different tools out there for improving your  organic traffic, but which ones should you use? In this blog post, we’ll be discussing seven of the best tests to run to make sure that your SEO for e-commerce is actually working for you in increasing your organic search traffic.audit1. Run an SEO Audit

Using marketing tools such as  Surfer SEO Moz, or  Semrush, you can easily run an SEO audit to identify any potential weak points in your website’s SEO. An SEO audit helps you determine how optimized your website already is for search engine crawlers and provides a list of actionable steps you can take to improve it.

In other words, SEO audit tools can help you understand what's working and what isn't. With this information in hand, you'll be able to take the necessary steps to improve your website's rankings in search engine results pages (SERPs).

What an SEO Audit Looks for

An SEO audit assesses the performance of your website across several key areas, including content, technical aspects, user experience (UX), and site authority. By analyzing each page individually, an SEO audit can identify any issues relating to target keyword usage, metadata, navigation structure, and page loading speed.

The audit also shows how well your site is indexed by search engines, meaning that it provides insight into how search engine robots view your website. Helpful site indexing information can also be obtained through Google Search Console.

By running an SEO audit for your online shop on a regular basis, you can spot any problems or areas of improvement that could be affecting your organic traffic - helping you stay ahead of the competition!

2. Optimize Your Website’s On-Page SEO

Title tags, meta descriptions, and URLs are incredibly important for SEO on an e-commerce site.

Title tags help search engine crawlers understand what each page is about and provide context to the search engine regarding the content of the page. Meta descriptions are used to give a brief summary of the content on a page so that users can quickly determine if it's relevant to the search intent of their query. Finally, URLs provide direct links to each individual page and make it easier for users to find exactly what they're looking for.

Title Tags

Title tags are also essential components of an effective SEO strategy because they allow online shoppers to learn more  your product before they even visit your website. By including relevant keywords in title tags that relate directly to your product, potential customers will be able to discover your website and products more easily through organic searches.

Meta Descriptions

Meta descriptions are also important for SEO success on an e-commerce site because they serve as a "teaser" or snippet of information that compels potential customers to click through the results of their search queries and ultimately visit your website.

The meta description should accurately reflect the content that is featured on the page while remaining concise enough to capture users' attention in SERPs. This snippet of text should be seen as a valuable opportunity to grab potential customers’ attention and encourage them to click through and explore more about your business.urlURLs

Finally, URLs play an important role in SEO purposes because they allow search engine crawlers (such as Google’s bots) to access each page on a website easily and quickly. Having clear, readable URLs also helps users understand where they are in terms of navigating around a website when clicking through various pages.

On top of that, URLs can also help you target specific areas or products within your store, allowing you to optimize those pages further with targeted keywords and relevant content that will help draw customers in while improving overall SEO performance!

3. Improve Internal Linking Structure

Proper internal linking is essential for e-commerce sellers. It helps search engine crawlers understand how your website is organized and enables them to easily access all of your content. A clear and consistent internal linking structure also helps improve user experience by providing visitors with easy navigation within your website.

Getting Started with Internal Linking

To create a site structure featuring internal links that work effectively, you should start by focusing on the main topics of your website and the most important pages that should be linked to. Then, include anchor text that accurately describes each page. This makes it for visitors to find what they are looking for without getting lost or confused.

When adding links from one page to another, be sure to use keywords in the anchor text that are relevant to both pages. This will help search engines understand the relationship between them and provide better rankings in SERPs.

Finally, make sure you’re including outbound links as well - these can help boost your SEO efforts by showing search engines that you’ve done your research and have credible sources to back up your content!austin-distel-wD1LRb9OeEo-unsplash4. Analyze Your Competitors' Strategies

By analyzing the strategies your competitors use to rank on SERPs, you can gain insight into what tactics are working best for them and how you can apply those same tactics to your own SEO plan.

Competitive Keywords

For example, you may find that a certain keyword is highly competitive - so you should focus on other  long-tail keywords that are related to it that have  less competition but still draw in quality traffic.

Rival Site Information

You can also take a look at the page titles, meta descriptions, and URLs of your competitors' websites and see if there's anything you can borrow for your own website optimization. It's important to note, however, that you shouldn't copy their exact words. Instead, come up with unique content that still serves the same purpose.

External Links

Finally, don't forget to analyze the external links pointing to your competitors' websites as well. A good strategy for optimizing organic traffic is finding high-value sites linking to your competitor's pages and then reaching out for a link exchange. This way, you'll be able to get even more visibility in SERPs without relying solely on  paid advertising methods.

5. Conduct Keyword Research

To identify the all-important keywords that will help you get more organic traffic, you need to perform keyword research. This involves researching and analyzing potential keywords that relate to your products, as well as those used by your competitors.

By conducting keyword research, you can also identify potential content ideas for future blog posts and other types of web pages. Then, you can target these keywords in both the titles and bodies of each page or post to rank higher in SERPs.

6. Utilize Structured Data Markup for Products Page

Structured data markup is important because it helps search engines better understand the content on your website and makes it more visible in SERPs. By adding structured data markup to each page that is selling products, you can help Google crawl and index your website more effectively. This should, in turn, lead to improved relevancy rankings.

How to Use Structured Data Markup

To get started, you need to first identify the type of content you are marking up. For example, if you're selling products, you would add the appropriate product markup to each page. This allows search engines to see what type of content is on that particular page and helps them index it more accurately.

Once you've identified the type of content being marked up, you need to ensure that all relevant information is included in the markup. This includes things like prices, availability, ratings, reviews, and other product-specific details. Adding this structured data will give potential customers a better idea of what they can expect when visiting your website – and make them more likely to click through from SERPs!

Adding structured data markup to your webpages isn't just beneficial for SEO - using specific types of markups like “Reviews” or “Ratings & Reviews” may also increase click-through rates from SERPs, as users gain more confidence in your business through customer feedback and reviews being prominently displayed alongside product info.images7. Watch Out for Your Images

Because search engines can’t see images, it is important to check and make sure that you've optimized them with the proper file names and alt tags. This helps search engines better understand the content on each page. It also helps users who are visually impaired or using screen readers.

When optimizing your images for SEO, be sure to include relevant target keywords in both the file name and alt tag of each image. This will help search engine crawlers understand what the image is about and how it relates to other content on the page. Additionally, including keywords can also help boost search engine rankings for those specific terms!


By testing and optimizing your e-commerce store with the best SEO tools, you can drive more organic traffic to your website while improving overall SEO performance.

From analyzing competitor strategies to utilizing structured data markup for product pages and optimizing your image data, there are plenty of steps involved in creating an SEO strategy that shoots your Google Analytics numbers into the stratosphere!

If all of this sounds intimidating or time-consuming,  BlueTuskr's team of experts is here to help! We specialize in providing comprehensive  SEO services that will ensure your online business ranks high on SERPs! With our expertise and proven  track record, we'll get you one step closer to achieving success with digital marketing.

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