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Top 9 E-commerce SEO Tools for Websites

June 18, 2024 | Author:  Andrew Maff

In the fast-paced world of e-commerce, visibility is everything. With millions of online stores vying for consumer attention, standing out from the crowd is no small feat. This is where Search Engine Optimization (SEO) comes into play. Effective SEO can distinguish between a bustling online store and one lost in the sea of search results.

SEO isn't just about ranking higher on Google; it's about creating a seamless user experience and driving consistent, organic traffic to your site. For e-commerce entrepreneurs, digital marketers, and SEO specialists, leveraging the right tools can significantly enhance your SEO efforts. 

This post explores the top 9 E-commerce SEO tools that can take your online store to the next level.

Why SEO Matters for E-commerce Websites

Before we delve into the tools, let's briefly discuss why SEO is important for e-commerce websites. Unlike traditional brick-and-mortar businesses, e-commerce stores rely heavily on online visibility to attract customers.

Effective SEO strategies ensure that your products appear in search engine results when potential customers are looking for your products. Without proper SEO, your e-commerce website may struggle to gain traction and attract potential customers.

One of the main advantages of SEO for e-commerce websites is increased organic traffic. By optimizing your website for search engines, you can improve its ranking and increase the likelihood of appearing on the first page of search results.

Better SEO also helps build trust and credibility for your e-commerce brand. When your website ranks high in search engine results, it signals to potential customers that your business is trustworthy and authoritative. This can greatly influence their purchasing decisions and result in increased conversions.

SEO Tools for E-commerce Websites

Overview of Top 9 SEO Tools for E-commerce Websites

In the competitive e-commerce landscape, leveraging SEO tools is crucial for achieving high rankings on search engine results pages (SERPs). These e-commerce SEO tools simplify optimization and offer invaluable insights into your website's performance, keyword rankings, backlink profiles, and more.

Let's explore the nine best e-commerce SEO tools that can help elevate your e-commerce website’s search engine ranking and visibility.

1. Google Analytics

Google Analytics is a foundational tool in the arsenal of any e-commerce business aiming to excel in SEO. This powerful, free tool provides comprehensive data and insights into your website's traffic and user behavior.

With Google Analytics, you can track the number of visitors to your site, their geographical locations, the devices they use, and much more. It also offers detailed reports on how users interact with your website, including which pages they visit, how long they stay, and what actions they take.

The data from Google Analytics is invaluable for identifying which aspects of your SEO strategy are working and where improvements are needed.

Additionally, Google Analytics allows you to set up and track specific goals, such as conversions, clearly showing how effectively your SEO efforts drive business outcomes. By leveraging the data from Google Analytics, e-commerce businesses can make informed decisions to optimize their SEO strategies and improve their online performance.

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2. Semrush

Semrush is widely regarded as one of the top e-commerce SEO tools due to its extensive range of features that cater specifically to the needs of online businesses. As an all-in-one marketing toolkit, Semrush offers comprehensive keyword research, site audit, and competitive analysis capabilities.

One of Semrush's standout features is its ability to provide in-depth keyword analytics. This allows e-commerce businesses to identify high-performing keywords that can drive targeted website traffic.

Moreover, Semrush's site audit feature helps pinpoint and resolve technical SEO issues hindering a site’s performance, such as broken links, slow page speeds, and duplicate content. For e-commerce sites, which often have numerous product pages, maintaining a technically sound website is crucial for both user experience and search engine rankings.

The tool's competitive analysis capabilities give an e-commerce business an edge by revealing insights into their competitors’ SEO strategies. By understanding what keywords competitors rank for and analyzing their backlink profiles, businesses can uncover opportunities to outperform them and capture a larger market share.

3. Ahrefs

Ahrefs is a premier e-commerce SEO tool known for its robust suite of features aimed at enhancing a website's search engine performance. Its comprehensive backlink analysis capabilities make it particularly valuable for e-commerce websites.

Ahrefs' extensive index of live backlinks allows businesses to delve into their own backlink profiles as well as those of their competitors. By understanding the quality and quantity of backlinks, e-commerce stores can develop targeted strategies to build authoritative links and improve search engine rankings.

Ahrefs also excels in keyword research, providing detailed insights into keyword difficulty, search volume, and potential click-through rates. This data helps identify high-value keywords that drive significant traffic to the e-commerce store.

Furthermore, Ahrefs offers a sophisticated content exploration tool that helps identify high-performing content across any niche. By examining which content resonates most with their target audience, e-commerce businesses can refine their content strategies to better align with market demands.

The site audit feature in Ahrefs is another vital component capable of identifying technical SEO issues that might adversely affect a website’s performance. Whether it's broken links, slow-loading pages, or duplicate content, Ahrefs provides actionable recommendations to rectify these issues.

Additionally, the rank tracking feature enables businesses to monitor their keyword positions over time, providing a clear picture of SEO progress and informing necessary adjustments to their strategies.

moz pro

4. Moz Pro

Moz Pro stands out as a premier SEO tool for e-commerce sellers due to its comprehensive suite of features designed to enhance search engine optimization efforts.

One of Moz Pro's key strengths is its robust keyword research capabilities. With powerful keyword exploration tools, businesses can uncover high-performing keywords to drive targeted online store traffic. 

Additionally, Moz Pro's on-page optimization tools provide detailed recommendations for refining and optimizing individual pages for better search performance. This is particularly valuable for online stores with numerous product pages that require precise optimization to reach their full potential in search engine rankings.

The tool's site audit feature is also highly effective in identifying technical SEO issues, such as crawl errors, broken links, and duplicate content, ensuring an online store maintains a healthy, user-friendly structure.

Furthermore, Moz Pro offers comprehensive link analysis reports, helping businesses understand their backlink profiles and develop strategies to build authoritative links. This feature is crucial for improving domain authority and search engine visibility.

Overall, Moz Pro empowers e-commerce businesses with the data-driven insights and actionable recommendations needed to enhance their SEO strategies effectively.

5. Surfer SEO

Surfer SEO is an innovative tool tailored for e-commerce SEO optimization focusing on actionable data-driven insights. This tool excels in on-page SEO by providing a detailed analysis of the top-ranking pages for a given keyword and generating a comprehensive set of guidelines to help e-commerce websites rank higher.

One of Surfer SEO's standout features is its ability to perform SERP (Search Engine Results Page) analysis. This feature allows e-commerce businesses to understand the competition's landscape by offering in-depth insights into what top-ranking pages are doing right. By comparing multiple factors such as word count, keyword usage, and backlink profiles, businesses can adjust their strategies to meet and exceed the current standards of their niche.

In addition to its on-page optimization tools, Surfer SEO includes a Content Editor that integrates seamlessly with Google Docs, streamlining the content creation process. This editor provides real-time feedback on keyword usage, content length, and structural elements, ensuring that product descriptions, blog posts, and category pages are optimized before publication.

Surfer SEO also features an Audit tool to identify gaps or issues within an e-commerce site. This is particularly useful for e-commerce sites that host numerous product pages, as it helps maintain an optimal website structure and improves the overall user experience.

6. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a top SEO tool due to its comprehensive and efficient website crawling capabilities.

Unlike many other e-commerce SEO tools, Screaming Frog allows e-commerce businesses to perform detailed site audits with unparalleled speed and accuracy. It can crawl up to 500 URLs for free, and a paid version is available for larger websites, making it accessible to businesses of all sizes.

One of the key features of Screaming Frog SEO Spider is its capacity to identify a wide range of technical SEO issues that can hinder a website's performance. This includes finding broken links, discovering duplicate content, and pinpointing issues with meta tags, such as missing or duplicate title tags and meta descriptions.

These insights can be analyzed to maintain the technical health of an e-commerce platform, ensuring a smooth user experience and better search engine rankings.

Additionally, this SEO tool excels in generating XML sitemaps, which are integral for helping search engines understand the structure of a website. This is particularly beneficial for e-commerce sites with numerous product pages, categories, and subcategories, ensuring that search engines properly index and discover all pages.

Screaming Frog SEO Spider also offers robust integration with tools like Google Analytics and Google Search Console, allowing e-commerce businesses to combine data from different sources for a more comprehensive analysis.

To top it all off, Screaming Frog's ability to analyze page speed and mobile performance is invaluable, especially given Google's emphasis on mobile-first indexing.

7. Google Search Console

Google Search Console is an indispensable tool for e-commerce businesses that want to improve their online presence and search engine performance. This free service from Google provides comprehensive insights into a website's performance in Google Search, highlighting areas for improvement and offering actionable recommendations.

One key reason Google Search Console is a top SEO tool for e-commerce is its robust data on search queries. E-commerce businesses can see which search terms are driving traffic to their site, providing invaluable data for keyword optimization and content strategy. This insight allows businesses to adjust their SEO tactics to target profitable keywords, driving higher traffic and conversions.

Another crucial feature is the Performance Report, which offers detailed analytics on search performance, click-through rates (CTR), and average position in search results. By monitoring these metrics, e-commerce businesses can gauge the effectiveness of their SEO strategies and make informed decisions to enhance their search visibility.

google search console

Google Search Console also excels in site health management. It alerts web admins to critical issues such as crawl errors, indexing problems, and security vulnerabilities like malware. For e-commerce sites with numerous product pages, ensuring these pages are properly indexed and free of technical issues is paramount.

Furthermore, the tool's Coverage Report helps identify pages that are excluded from Google's index and provides reasons for exclusion. This is particularly beneficial for e-commerce businesses, as it ensures maximum visibility for all product listings, leading to better search engine rankings and increased organic traffic.

In addition, Google Search Console provides valuable information on mobile usability. Given the rise of mobile shopping, it is essential for all e-commerce platforms and sites to be mobile-friendly. The tool identifies usability issues on mobile devices, allowing businesses to optimize their site for a seamless mobile shopping experience.

Overall, Google Search Console offers a wealth of actionable insights and technical guidance, making it an essential tool for e-commerce businesses striving to optimize their site and enhance their online visibility.

8. Ubersuggest

Ubersuggest is a comprehensive keyword research tool that stands out for its user-friendly interface and advanced features. It offers in-depth keyword analysis to help businesses find profitable keywords and improve their search engine rankings.

One of the critical features of Ubersuggest is its ability to provide long-tail variations of keywords, which are essential for e-commerce businesses looking to target specific product categories or niches. This allows businesses to optimize their content for a wider range of search terms, increasing their chances of ranking higher in search results and driving targeted traffic.

Another valuable feature is its Competitor Analysis, which provides insights into competitors' top-performing pages and keywords. Ubersuggest also offers a Content Ideas feature, which suggests relevant keywords and topics for creating content based on search volume and competition. 

Moreover, the tool provides data on backlinks and domain authority, allowing businesses to monitor their own and competitors' backlink portfolios.

  1. 9. Google Search Central and Bing Webmasters Tools

Google Search Central, formerly Google Webmasters and Bing Webmasters Tools, are two essential SEO tools for e-commerce businesses seeking to optimize their website for search engines. Both platforms offer a wide range of features and insights that can help improve a website's search visibility and performance.

One key benefit of Google Search Central is its ability to provide data on how Google crawls, indexes, and ranks a website. This includes information on crawl errors, index status, and search queries. By monitoring this data, businesses can identify and fix any technical issues that may be impacting their search rankings.

Bing Webmasters offers similar features to Google Search Central, with the added benefit of providing insights into how a website performs specifically in Bing search results. This can be valuable for e-commerce businesses looking to improve their rankings on Bing, the second most popular search engine after Google.

Both platforms also offer tools for optimizing a website's mobile performance. This includes data on mobile usability issues and recommendations for improving mobile user experience. With the rise of mobile shopping, e-commerce businesses must provide a seamless experience for their customers.

In addition, both Google Search Central and Bing Webmasters offer options for submitting sitemaps, which helps search engines crawl and index a website more efficiently.

Top Three AI SEO Tools for E-commerce Websites

AI-powered SEO tools have revolutionized the way e-commerce businesses approach SEO. These tools leverage advanced algorithms and machine learning to provide insights and automation that can significantly enhance an e-commerce site's search performance.

The following three top AI SEO tools stand out for their effectiveness and innovative features, making them invaluable assets for e-commerce websites striving to boost their online visibility and organic traffic.


Respona is an AI-driven outreach tool that helps e-commerce businesses build high-quality backlinks and improve their search engine rankings. It utilizes advanced algorithms to identify relevant websites and influencers in a given niche, allowing businesses to reach out and secure valuable backlinks easily.

One of Respona's key features is its ability to personalize outreach emails based on data such as website traffic, social media following, and domain authority. This feature helps increase response rates and ensures that outreach efforts are targeted toward high-impact opportunities.

Respona also offers a Content Promotion feature, which uses AI to identify the best websites and influencers for promoting specific content. This can be useful for e-commerce businesses looking to drive more traffic to their product pages or blog posts.

Moreover, Respona provides detailed analytics and reporting, allowing businesses to track the success of their outreach campaigns and make data-driven decisions for future efforts.

ai seo tool


Jasper is an AI-powered SEO tool that specializes in keyword research and content optimization. It uses natural language processing (NLP) to analyze search intent and provide valuable insights into how users search for products or services.

One of Jasper's key features is its ability to suggest long-tail keywords based on a main keyword or topic. This can be useful for e-commerce businesses targeting specific product categories or niches.

Jasper also offers an On-Page SEO feature, which analyzes a website's content and provides recommendations for optimizing it based on the target keyword. This can help improve a website's search engine rankings and drive more targeted traffic.


BrightEdge is an AI-driven enterprise SEO platform that offers a comprehensive suite of tools for e-commerce businesses. It utilizes AI to analyze customer data, search trends, and competition to provide actionable insights for improving a website's search engine performance.

One of BrightEdge's key features is its ability to provide content recommendations based on data such as search volume and user intent. This feature can help e-commerce businesses create targeted, high-quality content that will drive more organic traffic.

BrightEdge also offers a Site Audit feature, which thoroughly analyzes a website's technical SEO issues and provides recommendations for improvement.


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In today's competitive e-commerce landscape, leveraging the right e-commerce SEO tools is crucial for success. By integrating the top 9 e-commerce SEO tools we’ve discussed, you can enhance your website’s performance, improve user experience, and increase your online visibility.

So stay ahead of the curve by investing in the right tools and continuously refining your approach. Remember, effective SEO is not a one-time task but an ongoing process that requires dedication and effort. Start optimizing your e-commerce site today and watch your traffic and sales soar! Looking for an e-commerce marketing agency? Contact our team of SEO experts at BlueTuskr to discuss an e-commerce SEO service that's right for you. 

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