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Best E-commerce Website Layout - Updated 2023

April 26, 2023 | Author:  Andrew Maff

There is no one-size-fits-all solution when it comes to having the best e-commerce website design. The best layout for your e-commerce site will depend on several factors, including the type of products you sell and the target audience you are trying to reach.

However, a few general principles can help you create an effective e-commerce website layout.

Have you ever thought of designing your e-commerce website? Perhaps you’ve had a eureka moment where you thought to yourself, “I’ll build my own site one day,” or maybe you’ve been tasked with designing an e-commerce site by your company. 

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Either way, it’s a wise idea to think about designing your e-commerce site if you want your brand to stand out from the crowd

This guide will help you make the most of your time by showing you how to design your e-commerce website. Whether you’re an experienced user or a beginner, you’ll find helpful advice to get you started.


What Is E-commerce Website Design?

E-commerce website design is creating a website to sell products or services online. It’s a combination of web design, graphic design, and marketing.

E-commerce website design encompasses a lot of different skills. It’s not just about building a website but also about creating an e-commerce business that communicates your company’s identity and culture to customers.


Why Is E-commerce Website Design Important?

Selling products and services online has become a popular method for businesses to expand their reach. Consumers can access these products from your online store whenever they want and wherever they are, without leaving the comfort of their homes.

Of course, the most important thing about designing an e-commerce website is the conversion rate. This is the percentage of people who become customers after visiting your site.

A low conversion rate could mean that people aren’t finding your site helpful or easy to use or that the design isn’t effective enough.


Finding A Brand Identity For Your E-commerce Site

The first step in designing your e-commerce website is finding a brand identity for your e-commerce store. This is your site's personality and will help to guide the decisions you make throughout the design process. You can use your brand identity to inspire your site's colors, layout, and content.

A popular way to find your brand identity is to research other e-commerce sites in your industry. Pick out a few e-commerce sites that you think are doing things well and try to learn from their examples.

Excellent e-commerce website examples include Amazon, eBay, Etsy, and Shopify.

Why Design Your E-commerce Site?

The best way to describe the benefits of building your e-commerce site is to think of the pros and cons of owning a brick-and-mortar store. Owning your own store has its perks.

For one, you’ll be able to make all the rules in your store and have complete control over your products' look, feel, and inventory. You’ll also have the ability to make all the decisions related to the growth of your business.

On the other hand, owning online stores comes with a few drawbacks. For one thing, you’ll be on the hook for all the expenses related to running the store. For example, you’ll have to pay for utilities and hire staff for physical space and inventory control.


Things To Know When Doing E-commerce Website Layout

Have An Easy-To-Use Navigation System

One of the most important aspects of e-commerce stores is creating a clear and easy-to-use navigation system. Your visitors should be able to quickly find the information they need, whether they are looking for specific products or just browsing your site.

A well-designed navigation system will also help search engines index your site more effectively, improving your ranking in search results.

Use Whitespace 

Another critical element of an effective e-commerce website layout is whitespace. This refers to the space on your web pages, which can help to break up text and make your site more visually appealing.

Not enough whitespace can make your site look cluttered, so it is important to strike a balance.

Your Website Should Be Mobile User-Friendly

In addition, your e-commerce website layout should be designed with mobile users in mind. More and more people are using their mobile devices to shop online, so your site must be optimized for these devices.

This means making sure that your content is easy to read on smaller screens and that your buttons and links are large enough to be tapped easily.


Find The Right Colors For Your E-commerce Site

Finding the right colors for your e-commerce site is a delicate process because it will affect how your customers perceive your brand. 

For example, choosing the wrong color could also lead customers to associate your brand with that color. This is why it’s essential to conduct extensive user research to find the right color palette. You can also use a color palette generator to help you pick colors that will look good together.

You can also research the color preferences of your target market to help you choose the right colors. You can also use eye-tracking software like Crazy Egg or Hotjar.New call-to-action

Test With Users

Once you’ve got your product listing in order, it’s time to test your product listing with your potential customers. This will help you see what features are working for your customers, and it will also help you get a better sense of your customers’ buying habits.

Once you’ve got your product listing in place, it’s time to take it out for a test drive. You can do this by uploading your listing to an e-commerce platform like eBay or Amazon. You can invite your friends and family members to check out your listing. You can also invite your friends on social media.

Once you’ve got your listing out for a test drive, you’ll want to make sure you leave a good impression. You can begin working on your product listing to make it better. This will give you a roadmap for improving your product listing and help you stand out from the crowd.

Another helpful tip is to keep track of your sales and your customer reviews. This will help you make adjustments to your product listing to improve sales and help you stand out from the crowd.

Stay Tuned With Updates

Once you’ve got your product listing in place, it’s crucial to stay tuned with updates. This will help you make sure your listing is as up-to-date as possible.

You can either use an e-commerce platform to manage your listings or use a website like Product Feedback to manage your listings and reviews.

Another thing to keep in mind is that your product listing shouldn’t be static. You need to make sure that your product listing is optimized for Google and your e-commerce platform.

For example, you don’t want your product listing to be too long. It’s also important to make sure your product listing is relevant to the product. This will help you stand out from the crowd.


Build A Brilliant Product Listing

Once you’ve got your listing in place, it’s time to think about building a brilliant product listing. When creating a brilliant product listing, you’ll want to use high-quality images and think about your audience.

What type of audience are you marketing to? What kinds of products would a consumer buying your product need? From there, you can begin brainstorming different product ideas.

You can also use tools like Shopify’s Storefront or Squarespace’s storefront templates to help you build your product listing. Once you’ve built your product listing, it’s time to test it out.

This will help you feel how your product listing is working for your potential customers. Once you’ve built your product listing, it’s time to upload it to an e-commerce platform. From there, you can begin marketing your listing to potential customers.

Product pages are one of the most critical pages on your website. This is where potential customers will go to learn more about your business.


Get To Know Your Audience

As you begin marketing your product listing, it’s important to get to know your audience. This will help you stand out from the crowd, and it will also help you make adjustments to your product listing as necessary.

The best way to get to know your audience is to do customer interviews. This will give you a good sense of what types of customers are buying your product, what kinds of problems your customers are solving, and your customers’ buying habits.

You can also ask your customers for reviews on your product listing page. You can use this information to make adjustments to your product listing as necessary.

Benefits Of Creating A Visually Appealing E-commerce Site

A visually appealing e-commerce site can help you stand out from the competition.

This is because you want your site to communicate to your customers that they are interested in what you offer. This could be as simple as having a nice-looking layout, choosing good fonts, and using bright colors.

Having visually appealing e-commerce websites also helps you stand out from your competitors. If you have a site that isn’t particularly appealing, customers may miss out on seeing your products and may not purchase from your site.

Having a visually appealing e-commerce web design also helps to promote a positive brand image. People are more likely to recommend an online business that they believe is doing things right.woman-holding-glowing-light-bulb-while-working-laptop-computer-office

Wrapping Up: The Basics Of E-commerce Website Design

Now that you know what to expect from having a good e-commerce website design, you’re ready to get started. If you want to take your business to the next level, a custom e-commerce design is the way to go.

A custom e-commerce website design will help you stand out from the crowd, sell more products, and generate more revenue. The main thing to remember is that you can’t expect to get great results from using a template-based site builder.

You’ll need to design your site from scratch if you want to create a compelling and sophisticated site.

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