How To Create Amazon Listing Variation - Updated 2022

September 14, 2020 | Author:  Andrew Maff

In creating a variation on Amazon Seller Central, you can either have different listings for each variation or you can combine those listings together to create a variation listing. In creating a variation listing, you need to have a Parent and a Child listing. This tutorial is applicable even if your items are dropped shipped or not. 


1 Parent child listing

The child listing are individual listings for each variation, this means that this is a physical product. The Parent listing on the other hand is the one who holds all of the child listing together. In this way, your buyer will have an option to select different variations in just viewing one listing. Now let me show you how to do this on Amazon Seller Central.



Create Amazon Listing Variation


Create a Child Listing

Login to your account first at


2 add a product amazon

The first thing that we need to do is to add a product. You can either go the add a product page by clicking the Catalog tab on top and select Add a Product or by clicking the Inventory tab and select Add a Product. Both of the steps will lead you to the same Add a Product page.


3 select category

Select a Category

If what you're selling is already on Amazon's catalog, the you can just place search for it on the search field, but if it's a totally new product listing, then select the "I'm adding a product not sold on Amazon" just right below the search box.

It will then take you to the page on where you will need to select a category. You can browse through the list. As you notice, there are locked category. This means that your account is not allowed to sell on this category. If you are planning to sell on this category, then you may need to contact Amazon to get an approval.

An alternative way in searching for your product is to use the Category Search tool. Just search for the item that you're selling and it will give you the matching categories for your item. Just select the appropriate one. After you have selected your category, it will then take you to the add a product wizard.

As you can see, there are 4 tabs on top. If you want to add more details for your post, you can turn on the Advanced View and you should see additional tabs. We'll go through each tab.


4 Fill Out the Vital Info

Fill Out the Vital Info

First is the Vital Info Tab. These red fields are required fields. You need to fill them out or else your product won't be posted.

On the product ID, you need to place the number on the barcode. Then select the type of product ID that you have. Usually if your item is from Europe, then it's EAN and if it's from the US, then it's UPC. Then indicate your product name.

If you're selling a private label, then you can just place your company on the Brand Name. Each category has different field requirements. Sometimes it may ask you to indicate the manufacturer. Since we have selected a T-shirt category, then we need to indicate the Outer Material Type, the department, material composition, size, size map, color and color map.

Let's skip the Variations tab, since what we are creating is the child listing.


5 Fill Out the Offer Tab

Fill Out the Offer Tab

So the next is the offer tab. This is where you will be indicating the pricing details of your listing.

Enter the Seller SKU. This is any identification that you can give to your item. You can just make up your own SKU and don't worry about it because Amazon doesn't care what you indicate there. It's for your own reference.

Indicate the price of your item and the quantity. Now if Amazon is the one fulfilling your orders, then you may not need to fill this. You can just scroll down to the bottom at the Fulfillment channel field and select Amazon will ship and provide customer service or FBA. You won't then see the quantity field.

Indicate your item condition and the maximum order quantity for your buyers. You can leave the other fields.

The compliance tab is where you will be indicating additional details for the item that you're selling if it is hazardous. Examples of these are batteries, detergent, thinners, etc.

Images tab is where you can upload the pictures of your listing.


6 Add the Product Description

Add the Product Description

The description tab is where you can add your product description with keywords. This is also where you can add your Key Product Features which is known as bullet points. You can add up to 5 bullet points per listing.


7 Add Keywords and Product Specifications

Add Keywords and Product Specifications

The Keywords tab is where you can add the additional tags that doesn't fit or isn't used in the product description. The search term is your back-end keyword tool. You can add a maximum of 250 characters.

Finally the last one is the More Details tab. This is where you can add your product detail information that's shown on the specification section of your product listing. These are not required but it is always advisable to indicate additional information of your product.

Once you're all set, then click the save and finish button. Do the same thing to all of your child listings and once you're done with all of the child listings, you can then create the parent listing. Again, the parent listing is not a physical product, but it connects all of the child listings and place them in one listing.

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Create the Parent listing

In creating the parent listing, you just need to do the add a product step and this time, you will be adding variations.

Now make sure to select the same category with your child listing. With this, you can just skip the Vital Info page and just go directly to the Variations tab.


8 Add the Variations

Add the Variations

Select the variations theme. For this example, I'll select color. Indicate the color variations for your product and click the Add Variations button.

Indicate the color map and the seller SKU of each item. Use the same product ID of the child listing that you have created. Select the item condition, the prize and the quantity. If this is an FBA then you can just place Zero on the quantity.

Since we have added the variations, the Product ID field has been taken out on the Vital Info Tab.

Fill out all of the required fields and once you're all set, it may take about 15 minutes for your product to show up on Amazon.

So that's it for this quick tutorial.



Create Amazon Listing Variation


1. Create a Child Listing

2. Select a Category

3. Fill out the Required Fields

4. Create the Parent Listing

5. Add the Variations

6. Fill Out the Required Fields


In improving your Amazon's performance, you need to know the top research tools for amazon sellers. as well as knowing what Amazon's Paid advertising is suitable for you. There are also times on where you may need to take advantage for these short-term promotions which is the Amazon Lightning deal



Watch the video tutorial here:


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