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How to Do Product Research using Helium 10 Black Box

May 10, 2023 | Author:  Andrew Maff

Poor product research (market investigation) is one of the top reasons businesses fail. Amazon sellers have an even greater responsibility to find profitable products before stocking their online stores. Fortunately, Helium 10 Black Box provides robust and advanced filters to find the best selling product with accurate data.

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You can find profitable products via keyword search volume, monthly sales, a specific niche, sales volume, sales period, etc. The entire Amazon marketplace can be a turning point for your eCommerce business if you use Helium 10 Black Box right. Imagine finding a particular product with multiple searches but no sellers.

Knowing how to use Helium 10 Black Box can point your eCommerce marketing in the right direction. We’ll begin with a quick overview of this product research tool and its unique features. Then, you’ll learn how to use it to find profitable products for your online business.

What is Helium 10 Black Box?

Helium 10 Black Box is a product research tool that helps Amazon sellers find products based on specific requirements. It makes the product research process easy, faster, and more effective. You'll quickly see what to sell with suitable search filters like search volume, how many units are sold, product category, etc.

This powerful research tool is available to Amazon sellers, but you can use it even if you have yet to sell on the platform. Some people add the Helium 10 extension to their browsers for quicker and more integrated access.

So, how does this research tool work? It is all about search filters to streamline search results. The powerful tool can filter products down to the minutest detail, provided you have search options.


Filters Available

Here are a few search filters available on Helium 10 Black Box:

  • Category and subcategory
  • Sellers rank
  • Shipping size
  • Fulfillment, including Amazon FBA
  • Monthly sales (units sold)
  • Monthly Revenue
  • Specific keywords

Helium 10 Black Box also works for Amazon sellers in supported countries. You can find profitable products for your region instead of using the global platform. The singular ability to filter search results quickens the process.

This product research tool has other filter options that can expand your analysis. There are sections for keyword research, competitors, niche, and product targeting. Overall, it is adequate for finding winning products.

Getting the right product ideas is a stepping stone to achieving a high return on investment in your paid advertising campaigns. Let’s walk through the steps for using Helium 10 Black Box. Fortunately, it is simple enough for any Amazon seller or non-seller.


How to Use Helium 10 Black Box

This tool is dedicated to finding winning products based on your search criteria. With billions in monthly visits from sellers and buyers, it is easy to get eclipsed on Amazon. The Helium 10 Black Box is a helpful tool to achieve product visibility.

It can also help you find product variations for Amazon listing optimization. So, how should you use the Helium Black Box tool for product research? Here is our ultimate guide:

  • Open a Helium 10 account to access the Black Box tool.
  • Click “Tools” at the top of the page to open the drop-down window.
  • Click “Black Box.”
  • Pick your product research category: products, keyword research, competitors, niche, and product targeting.
  • Set the Black Box filters.
  • Use advanced filters for more streamlined search results.

The steps look easy. That is because they are easy, boiling down to a few clicks and inputs. Let’s review the Products tab in the Helium 10 Black Box tool and how to use it to discover products.


Products Tab

You’ll most likely use the Products tab during your product research. It is easier than researching keywords and importing them into Helium 10 Black Box. However, the latter is viable if you want to add search engine marketing.

This tab contains basic and advanced filters to streamline search results. The basic search filters include the following:

  • Marketplace
  • Category
  • Improvement
  • Competition
  • Price range
  • Monthly revenue



How to Use the Product Tab

Here is how to use this tab:

  1. Click the marketplace to bring out the drop-down list. Select the marketplace you want.
  2. Pick an option in the category and improvement sections.
  3. Choose from the high, medium, and low competition.
  4. Choose the price range and monthly revenue.
  5. Click the search button.

These are important search filters. You can find products with less competition. However, the advanced filters give a more streamlined approach to product research.

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The Advanced Filters


You’ll find three main sections, including

  • Product
  • Competitors
  • Sales

The product section includes category and subcategory, review count and rating, best seller rank, shipping size and weight, fulfillment, etc. It also contains advanced filters for images, variation count, title keywords, and listing age.

Switching over to the competitors section gives more filters, including the number of sellers, the exact brand and seller search, etc. Things round up with the sales section, which includes price, price change, monthly revenue, sales change, monthly sales, best sales month, etc.

Here are the steps to using them:

  1. Open Helium 10 Black Box.
  2. Go to the products tab.
  3. Toggle the top button from simple to advanced.
  4. Enter your preferred option for each filter.
  5. Click “Search.”

You can also use the filter presets, which include high growth, low rating, low image count, small and light, etc. Click “Filter Library” to find more.


Finding Your Next Winning Product

Helium 10 Black Box pulls the accurate data from the Amazon marketplace to find products according to different metrics. However, it is only as powerful as the user. 

The key to sifting through the product data and knowing what to sell in your business begins with you. This Amazon tool brings different filters, from review ratings and low competition to review count, estimated revenue, sales change, etc.

Here is our recommended approach to getting the most out of it:

  • Select the category: Helium 10 Black Box features multiple categories under this filter. You’ll find sub-categories for any option you pick. Use the “Select All” option for a more extensive search.
  • Select the price range and monthly sales: These filters will streamline the search results to your price level. The price range will depend on what products you want to sell in your business. However, use $5000 for the monthly sales and $10 to $50 if you want the best results.
  • Set the review rating and count: These filters will help you find the most acceptable products. You need the products with the most positive review. Set the maximum count to 30.

These filters will give you a solid foundation for finding the best-selling products. Then, you can add information on other sellers, keywords, fulfillment, etc. Select Amazon FBA if that is your preferred fulfillment option.


Complement Your Search with Keywords, Niche, Competitors, and Product Targeting

The keywords, competitors, niche, and product targeting sections complement the products tab. You’ll find similar filters. However, they can make subtle differences in the results because of their focus.

Products don’t only sell because they are good. Numerous factors affect product sales, including brand, less competition, etc. To reach your sale goals, it is best to complement your product research with data on the niche and competitors.


Final Steps in Your Product Research

We will assume that you have generated search results based on the criteria you picked for the filters. Helium 10 Black Box has already sieved the necessary data to get you products. However, there are a few things left on the table.

Here is what you should do after getting the list of recommended products:

  • Review the products.
  • Click “Add to List” to add the prospect to your watchlist.
  • Consider the following, branded product, size (for shipping and transportation), patents, certificates, orderable, etc.
  • Consider the fulfillment type.

You can continue in Helium Cerebro to find more information on the search queries. That will help you find keywords for other marketing solutions.


Helium 10 Black Box is a solid tool for product research, even with competition from other tools like Jungle Scout. The filters are extensive and effective in finding products with the most sales. Most importantly, it is easy to use.

You can focus on the products tab or complement your search results using other tabs. Either way, Helium 10 Black Box might be the best thing to happen to your Amazon marketplace business.


Frequently Asked Questions

Is Helium 10 Black Box the only tool for product research?

You can use other tools like Jungle Scout to find profitable products on Amazon Marketplace. However, Helium 10 Black Box offers extensive filters and delivers results with high data accuracy.

Can I use Helium 10 Black Box for free?

The tool offers five monthly searches for free. Other features like tracked products, insights and recommendations, Cerebro, etc., are not included. You must upgrade to access these features.

Can Black Box filter products based on fulfillment?

You can filter products based on Amazon, FBA, and FBM fulfillment types. Use the Advanced Filters tab to see these options.

Is there an option to save the results?

You can save products to your watchlist of favorites. The tool also allows file exports as CSV.

Can I add Helium 10 Black Box as a Chrome extension?

Helium 10 is available as a Chrome extension and contains all the product research tools. However, you will need the primary platform for more intensive searches.

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