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How to Create an Amazon Percentage Off Promotion - Updated 2022

August 24, 2021 | Author:  Andrew Maff

Updated November 4, 2022



Amazon promotional codes are a great way to drive sales and increase your bottom line. They’re also not the only way to make your products more appealing to shoppers in exchange for a more limited discount.

Amazon promo codes are good when you want to give away a big discount on your product, but you don’t want to sacrifice your brand's price point or the original production cost.

However, there are many ways that you can use an Amazon promo code as part of other types of promotions. If all you have available is an Amazon promo code, it’s not necessarily the best strategy for promoting your product.

Instead, consider how you can use an Amazon promotional code in one of these different contexts. This article will show how to create an Amazon percentage-off promotion in 2022.


What Is An Amazon Promotion?

A promotion is a marketing technique you implement on your product pages to increase sales. It can take the form of discount codes, a giveaway, a bundle, or a combination.

The idea behind a promotion is to incentivize customers to make a purchase from you instead of your competitors — it’s a way to set yourself apart from the crowd.

Amazon promotions are different from Amazon coupons, which are a discount that is applied to a single purchase. Prices on Amazon are heavily discounted, and promotions are a way to increase your profit margins and visibility on the platform.

Running An Amazon Promotion

If you want to run a promotion on Amazon, the most important thing to consider is the timing. Running a promotion during the busier holiday shopping seasons will be nearly impossible. Amazon gets too busy to accommodate such things.

Instead, consider running your promotion during the slow times of the year. For example, if you're in the sports equipment industry, February is a slow month.

Consider a spring sports promotion. If you want to get the most out of your Amazon promotion, choose a short-term promotion. The best promotions last one or two weeks, as higher price discounts tend to be off-putting for customers.hand-holding-smartphone-showing-sale-promotion-label-screen

Decide What Kind Of Discount You Want To Offer

First, you'll need to decide what kind of discount you want to offer. You can offer two types of discounts on Amazon: a fixed amount or a percentage off.

Claim codes will take the form of an XXXX-XXXXXXX-XXXXXXX. The Xs represent numbers and letters. You can find these claim codes on various websites, including Amazon.

You can also find them on coupons that come in the mail, or you might get them from a friend or family member. Along with purchased items, you can also find these codes on specific things you receive for free, such as through a product review.coupon-gift-certificate-shopping-concept

Set Up Your Promotional Code

Next, you'll need to set up your promotional code. Go to the "Create a Promotional Code" page in your Seller Central account. From here, you'll be able to create a unique code for your promotion.

Detail page display text is where you'll input the text displayed on your product's detail page during the promotion. This is an excellent opportunity to tell customers what your promotion and coupon codes are.

Create Your Listing

Once you have your promotional code, you'll need to create your listing. On the "Create a Listing" page, select the "Percentage Off" option from the "Discount Type" drop-down menu. Then, enter your promotional code and the discount you're offering.

The internal description is how you'll describe your promotion to Amazon. This differs from the public-facing description, which is what shoppers will see on your product page.

Click the previous create promotions page to start over or view your other promotions. Amazon will review your promotion and decide whether or not to approve it.

Set Some Restrictions

Finally, you'll need to set some restrictions on your promotion. To do this, go to the "Manage Promotions" page and click on the "Edit" button next to your promotion. On the "Edit Promotion" page, you can set a start and end date for your promotion, as well as a minimum and maximum purchase amount.

Setting your claim code combinability will tell Amazon how to handle your promotion if a customer uses more than one claim code at checkout. To manage claim codes, click the "Edit" button next to your promotion.

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Change The Price Point Of Your Product

You only have one opportunity to make a first impression on potential customers. If they visit your listing and see a product that they think is either too expensive or too cheap, it could color all future impressions of your business.

As a result, you don’t necessarily want to offer a big discount right off the bat. Instead, you can use your Amazon promotional code to change the price point of your product, either reducing it or increasing it.

If you’re raising the price point, you might want to make sure you take the time to explain why to help reduce any friction from the change. Ensure that the price change is appropriate for the item you’re selling.

You don’t want to lower the price to the point where your product seems cheap or unappealing. On the other hand, you also don’t want to price yourself out of the market.


Create Urgency Through Time-Limited Sales

Some of the best deals are those that are limited in time. If you offer a limited-time discount, you can create a lot of urgency around your product. Customers will know that they have a limited window to take advantage of the promotion.

You can use this sense of urgency to boost your sales in two ways. You can either put a time limit on the duration of the discount, or you can place a limit on the number of products the promotion applies to.

If you want to put a time limit on the duration of the discount, make sure that you clearly state that the promotion will expire at a particular time. If you want to limit the number of products the promotion applies to, make sure that you clearly state how many are eligible.

As a general rule of thumb, you want to have at least enough products available for every customer who visits your listing and purchases the product. If you have fewer products available, customers may be more likely to take advantage of your time-limited discount.

Co-Promote With Other Brands You Trust

One of the best ways to increase your sales on Amazon is to partner with other brands. If you and another company have complementary products that appeal to the same customer base, you can help each other.

You can create a “win-win” situation by co-promoting with another brand on Amazon. You could reduce or eliminate your margin on the product while they could increase theirs, or vice versa. 

Setting at least this quantity should be a no-brainer to avoid overspending and getting too many products that will sit in your inventory. You can also offer to send new customers to the other company’s Amazon listing in exchange for the same courtesy.

The tracking ID will serve as a way to identify the sales that come as a result of your promotion. This will help you to gauge how effective the promotion is and whether or not it’s worth doing again in the future.

Drive Product Awareness With A Giveaway

You can also use a small Amazon promotional code to drive product awareness. While you may not see a massive uptick in immediate sales, you can still help generate interest in your product. If you host a giveaway, you can use the Amazon promotional code to reduce the prize cost.

That way, you can increase the number of people who are interested in your product — and hopefully, are willing to buy from you in the future. If you want to host a giveaway, you’ll first have to choose the platform you wish to host.man-holding-box-with-free-delivery-message

Use A “Free Shipping” Promotion To Increase Orders Over $X

Another way to use an Amazon promotional code is to offer free shipping for orders over a certain dollar amount. This is a great way to sweeten the deal for customers who are already on the fence about purchasing from you.

You can use this Amazon promotional code in a couple of different ways. You could offer free shipping on purchases over a specific dollar amount or a certain number of items purchased. You could also offer free shipping on a product that you’ve designated as “Prime-eligible.”

That way, you can give Prime members a reason to purchase your product instead of waiting for an order to qualify for free shipping. You’ll want to make sure that you include the “free shipping” Amazon promotional code on your listing.

Coupon Delivery Tool

To take advantage of these Amazon promotional codes, you’ll need to have a way to deliver them to customers. The best way to do this is with a coupon delivery tool. There are a few different options, but we recommend using the Easy Coupon System.

When To Use An Amazon Promo Code

You don’t necessarily have to use an Amazon promotional code to reduce the price of your product. You could also use it to increase the value of your product by including a gift card or merchandise with your purchase.

Remember that you’re not allowed to require customers to spend a certain amount of money to redeem a gift card.

If you want to require a certain amount of purchases, you can do that, but you have to ensure that the gift card is automatically applied to the customer’s total. Customers don’t have to spend a certain amount to get a gift card.wood-block-stacking-with-icon-graph-shopping-cart-symbol-upward-direction

Final Words: Ensuring Your Success With An Amazon Promo Code

Regardless of which type of promotion you decide to run, you want to ensure that you follow all of Amazon’s rules. You don’t want to take shortcuts and damage your reputation on the platform.

That way, you can host successful promotions and drive more sales. If you can follow these tips and techniques, you can create successful promotions that sell products without using an Amazon promotional code.

By following these steps, you can create an Amazon percentage off promotion that will help boost sales of your products.


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