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How to Create an Amazon Percentage Off Promotion - Updated 2023

April 26, 2023 | Author:  Andrew Maff

A percentage-off promotion in Amazon Seller Central is a type of promotion that allows sellers to offer their customers a discount on their products, expressed as a percentage of the original price. This type of promotion is designed to incentivize customers to purchase products by offering them a reduced price.

For example, a seller can offer a promotion of 20% off on a specific product, which means that customers who purchase the product during the promotional period will receive a discount of 20% off the original price.

Let us show you how to do it.

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Create a Percentage Off Promotion

To create a percentage off promotion in Amazon Seller Central, follow these steps:


Login To Amazon 

Log in to your Amazon Seller Central account.

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Click on the Menu Icon and hover your mouse over "Advertising" and select "Promotions" from the dropdown.

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Click on the "Create" button and select "Percentage Off" as the promotion type.
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Step 1: Conditions

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Set the buyer's purchases.

Indicate the purchased items where the promotion can be applied.

The percentage off that the buyer will get

Where it's applied

Set the Budget

Set the tiered promotion. If you want this promotion to progress or not.

Exclude items if applicable



Step 2: Scheduling

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Set the start and end date of the promotion.

Place your internal description of this promotion

Indicate a tracking ID



Step 3: Additional Options

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Select the type of claim code. If you selected "Group", then specify the claim code below. But if you have selected "Single-use" or "None" then you don't need to. 

Customize the checkout display text. This is what the buyer will see after the percentage-off promotion has been applied to their purchase. 

You will see the terms and conditions below. It will automatically update every time you make changes to this promotion. 

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Review and Submit

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Once you're all set, click the Review button below.

Review the promotion and make sure that it's accurate. 

Once you're satisfied with the details, go ahead and click Submit


Once the promotion is live, customers will see the discounted price on the product listing and in their shopping cart. Remember to advertise the promotion on your product listing, social media, and email campaigns to attract more customers.



Importance of Having a Promotion

Having a promotion is important in selling on Amazon for several reasons:


Increase Sales

  1. Promotions can help to increase your sales volume, especially during slow periods or when launching a new product. Offering a promotion can motivate customers to buy your
    product, particularly if they were considering a purchase but hadn't made up their minds.

Boost Product Visibility

  1. Promotions can help to improve the visibility of your products on Amazon. Promotions can be featured on the Amazon deals page, and can also appear in search results or customers' email alerts. This increased visibility can lead to more clicks, views, and sales.

Build Customer Loyalty

  1. Offering promotions can help to build customer loyalty. Customers appreciate a good deal, and if they are happy with their purchase, they are more likely to return and make additional purchases from your store in the future.

Outperform Competitors

By offering promotions, you can make your product stand out from your competitors. Customers are always looking for the best deals, and if your product is promoted, it may be more attractive than similar products at full price.


Overall, offering a promotion is an effective way to increase sales, build customer loyalty, and improve product visibility on Amazon. By creating a promotion that offers a good deal and meets your business objectives, you can gain a competitive edge and achieve your sales goals.

So there you have it! That's how you create a percentage-off promotion in Amazon Seller Central.


Create a Percentage Off Promotion Summary

1. Login To Amazon Seller Central

2. Set the Conditions of your Promotion

3. Schedule the Dates of your Promotion

4. Specify the Additional Options

5. Review and Submit your Percentage Off Promotion

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