How to Integrate Klaviyo with Shopify

Updated April 10, 2023

You may already be aware of Klaviyo’s capabilities in email marketing. That might even be why you connected Klaviyo to your Shopify store.

In 2021, about 319.6 billion emails were moved between senders and receivers. You’ll have a better picture if you add that to the positive return on investment that email marketing provides. However, you can’t monitor and send messages to hundreds of email contacts on your Shopify store.

Klaviyo takes email marketing to the next level with its automated email and SMS features. You can quickly create a new campaign and send messages to every new subscriber that joins your list. Here’s how Klaviyo can support your Shopify business:

Send automated emails based on engagement. You can create different messages for different levels of engagement. Then, Klaviyo will read your Shopify metrics and forward images based on that.
Automate emails for select profiles. This feature lets you create emails for specific profiles. Hence, you can automate a direct message when a high-profile client visits your store.
Send emails on specific events. Let’s assume you want to run a discount on Independence day. You can create a new email and let Klaviyo handle the rest.

Klaviyo provides data-driven marketing to customers. Integrate Klaviyo into your Shopify store, and these features will be yours. Implementing all of this for your customers may take a while, but the effort will be worth it.

User engagement is possible once you connect Klaviyo to Shopify. Here’s how the integration works:

Store activity: Tracks customer visits to your store, resulting in customer engagement data.
Product views: Klaviyo monitors when a new customer views a product. Then, you can send an email to customers who viewed your products but did not add them to their cart.

Syncing Your Shopify Email List to Klaviyo

Klaviyo has its sign-up forms, but that won’t be our focus today. Contrarily, we’ll look at a crucial step for success when you connect Klaviyo to your Shopify store. Things don’t end with connecting.

We briefly mentioned adding pre-existing email contact information to the platform. That will get you started, but what will keep you going is syncing your Shopify list with the platform. As a result, you will have an updated list when a new subscriber signs up for your store.

Here are the steps to sync this information and keep up with every new subscriber:

Click your account name in the lower left of the Klaviyo platform.
Click “Integrations.”
Click “Enabled Integrations” to bring out your options.
Select “Shopify” to open the integration settings page.
Check the box for “Sync your Shopify email subscribers to Klaviyo.”
Open the list settings and pick a list.

You can create a new list if the options don’t suit your purpose. The process is simple once you are on the sync page. Do the following:

Click “Audience” to open the drop-down menu.
Select “Lists and Segments.”
Select “Create Lists/Segments.”
Pick lists.
Go back to the Shopify integrations page.

The new list will appear on the page. Therefore, you can complete the sync.

Essential Tips for Your Workflow

It is one thing to integrate Klaviyo into Shopify and another to design and implement an automation workflow. Here are some tips to help you optimize your integration:

Schedule welcome series automation to welcome every new user that joins. Ensure the new email is well crafted to communicate you and your brand effectively.
Schedule browse abandonment automation for customers that visit your website.
Create automated emails for abandoned carts.
Create thank-you emails for purchases, product views, site visits, etc. This will encourage a new subscriber to return to your store.

We could go on and on with the workflow. The essential ingredient is creating emails for different purposes. Then, Klaviyo will monitor the user data on your store and send the messages out accordingly.

Frequently Asked Questions

Will I lose control of my Shopify store if I integrate Klaviyo?

Integrating Klaviyo does not take away control over your Shopify store. It is an email and SMS marketing tool to help you reach your customers at different stages of the sales funnel.