How to Send a Test Email in Klaviyo - 2023

Welcome to our comprehensive guide on sending a test email in Klaviyo. If you're new to the world of SaaS applications and email marketing, you're in the right place! In this detailed, step-by-step guide, we'll teach you everything you need to know about sending test emails with Klaviyo. We'll also cover the top 5 benefits of using test emails in Klaviyo to help you make the most of your email marketing efforts. Let's dive in

Send a Test Email

Log in to Klaviyo

To get started, log in to your Klaviyo account at klaviyo.com. If you haven't created an account yet, sign up for a free trial to begin exploring the powerful features Klaviyo has to offer.

Access the Email Campaigns Dashboard

Once you're logged in, navigate to the 'Campaigns' tab on the left-hand side of your dashboard. This will take you to the 'Email Campaigns' page, where you can create and manage your email campaigns.

Create a New Campaign

Click the 'Create Campaign' button in the top right corner to begin creating a new email campaign. Enter a name for your campaign, choose the recipients, and click 'Create Campaign' to proceed.

Select or Design Your Email Template

Klaviyo offers a wide range of pre-designed templates to choose from, or you can create your own custom template using the drag-and-drop editor. Select a template that suits your needs and click 'Edit Template' to customize it with your brand's logo, images, and text.

Preview Your Email

After you've finished customizing your template, click the 'Preview' button in the top right corner to see how your email will appear to recipients. Review the content, layout, and links to ensure everything is perfect before sending your test email.

Send a Test Email

Click the 'Actions' dropdown menu next to the 'Save Content' button and select 'Send Test Email.' Enter your email address in the provided field, and click 'Send Test' to send the test email to yourself.

Review Your Test Email

Check your email inbox for the test email from Klaviyo. Open the email and carefully review its appearance and functionality. Make any necessary adjustments in Klaviyo and resend the test email until you're satisfied with the results.

Top 5 Benefits of Sending Test Emails in Klaviyo:

Identify and fix errors

Test emails help you catch and correct any formatting issues, broken links, or typos before your campaign goes live.

Optimize for deliverability

Test emails allow you to ensure your email design and content won't trigger spam filters, increasing the likelihood of reaching your recipients' inboxes.

Test personalization

Use test emails to verify that personalized elements, such as dynamic content and merge tags, are working correctly.

Assess email client compatibility

Sending test emails helps you check how your email displays across various email clients and devices, ensuring a consistent experience for all recipients.

Boost open and click-through rates

By sending polished, error-free emails, you'll create a more professional image, leading to increased engagement and improved campaign performance.