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Top 6 Paid Advertising Tools Every E-commerce Seller Should Use in 2023

August 23, 2023 | Author:  Andrew Maff

If you're an e-commerce seller looking to take your business to the next level in 2023, you'll need a comprehensive marketing strategy that includes paid ads. Search ads, text ads, and more are essential for driving targeted traffic and conversions to your website, but with all of the options out there, it can be hard to know which ones are best for your business.

That's why we've compiled this list of the top six paid advertising tools every e-commerce seller should use in the current year. From cost-effective ad campaigns to retargeted social media ads on major platforms, these strategies will help you reach more customers and increase sales.

The Current Industry Landscape

Incredible Size

With an estimated  $3.64 trillion in projected revenue this year, the e-commerce industry is ever-growing. The field continues to change in recent years due to new technology and customer preferences.

Why Ads Matter

People are shopping online more than ever before, with over  200 million online shoppers in the US alone. That's why your business needs to keep up with trends in order to stay ahead of the competition. Getting the most out of your paid ads is one of the ways to do just that.

Things to Consider

When selecting which paid ad tools are best for your e-commerce brand, consider things like budget size, target audience demographics, and desired results from the ads (such as brand awareness or increased sales).

Having an idea of what other businesses are doing can also help you make informed decisions about what kind of ads will work best for you this year.

BlueTuskr's Picks for the Top 6 Paid Advertising Tools in 2023

Without any further ado, here are our top-ranked paid ad tools for you to take advantage of as an e-commerce seller today!

1. Google Ads

Google Ads is one of the most massive tools for paid ads in use by e-commerce sellers, with Google accounting for  nearly 28% of projected worldwide digital ad revenue in 2023. The platform allows you to target potential shoppers through search engine optimization (SEO) campaigns, as well as  retargeting through social media advertising campaigns on platforms like Facebook and Instagram.

Targeted Ads

Google Ads provides powerful targeting capabilities that allow you to reach specific audiences with great precision. With its robust analytics, you can track the performance of your ads and make adjustments in real time to ensure maximum ROI.

Additionally, Google Ads offers automated bid strategies that help you save time when managing your campaigns, while still optimizing for the best results.

seoSEO Helps

Not only is Google Ads a powerful platform for reaching customers effectively, but it also helps boost your website's overall SEO rankings. When people search for  keywords related to your business or products on Google, having ads displayed prominently in the search results will help increase visibility and improve click-through rates (CTR).

This increased visibility can lead to more organic traffic and conversions from people who were likely already interested in what your business has to offer.

Ad Budget-Friendly

Not only does Google Ads offer effective targeting features and SEO benefits, but it's also cost-effective for businesses of all sizes. You can set a daily budget that works for your business so you're not spending too much money on social media advertising costs each month.

This makes it easier for businesses with limited marketing budgets to continue getting their message out there without breaking the bank.

2. Facebook Ads

Facebook Ads is another no-brainer for paid advertising tools. With powerful targeting capabilities, these social ads can help your business reach specific audiences based on interests, location, age, and gender with high precision. This makes it easier to find customers who are more likely to be interested in your products and thereby increase the success of your campaigns.

Great Retargeting

Facebook Ads can also help drive more conversions by retargeting customers who have already visited your website or interacted with your brand in other ways. This increases the chances that they'll remember you when they're ready to make a purchase. Additionally, you can use Facebook Ads to promote specific products or offers to further entice potential buyers.


Facebook also offers robust  analytics through the Meta Ads Manager, which allows you to track the performance of your ads and make adjustments if needed. You can view which ads are performing well, as well as how many people saw them and clicked through. This gives you invaluable insight into what works best for your business.

Budgeting Options

The cost of advertising on Facebook is also quite affordable compared to other social media platforms, making it a great option for businesses of all sizes. You can set daily budgets that are tailored to fit within your marketing budget so you don't have to worry about overspending on ads each month.

You can choose from cost-per-click (CPC), cost-per-action (CPA), or cost-per-like (CPL) pricing options to get the most out of your budget.ad tools3. AdRoll

Due to its comprehensive suite of features,  AdRoll is another of the most effective paid ad tools for e-commerce sellers like you. AdRoll allows you to reach online shoppers through a wide range of channels, including search engines, social media marketing, and display networks.

From video ads to interactive content, the platform offers a variety of ad formats that can be tailored to fit any budget and audience. This makes it easy to create highly targeted campaigns that are tailored to your target audience.

Ad Optimization

AdRoll offers a wealth of powerful optimization tools, including dynamic ads and automated bidding. With AdRoll’s intuitive interface, you can quickly get your campaigns up and running with minimal effort. Plus, this platform is incredibly user-friendly, so even if you don’t have any prior experience with paid ads, you should be able to manage campaigns without too much hassle.

AdRoll is a great choice for e-commerce sellers who want to reach new customers through multiple channels in an organized and efficient manner.

Powerful Integration

It also integrates easily with popular e-commerce platforms like Shopify and WooCommerce, making it even easier to get started. campaigns. With its advanced targeting features, you can easily create campaigns tailored to your specific audience.

4. Taboola

Taboola is a powerful paid advertising platform for e-commerce sellers in 2023. With its comprehensive suite of features, you can reach potential customers through a range of targeted, cost-effective campaigns.


Taboola provides powerful targeting capabilities that allow you to segment your campaigns based on factors such as location, demographics, and interests. This helps ensure that your messages are reaching the right people at the right time - increasing the chances of successful conversions.

Additionally, Taboola's ad optimization tools can help maximize ROI by automatically adjusting bids and targeting parameters to get the best results possible.

Access to High-Visibility Publishers

Taboola also offers an extensive network of premium publishers that can help increase visibility for your business and products. You can use Taboola to promote your online store across high-traffic websites that are related to what you offer - helping drive more organic traffic while boosting  brand awareness.

If you’re looking for a reliable all-around paid ad platform, then Taboola is an excellent option. With its comprehensive set of features and powerful optimization capabilities, you can ensure that your e-commerce business is getting the best results possible from your marketing efforts.bing5. Microsoft Advertising (Bing)

Why Bing?

While Google often gets all the attention as far as search engines go, ignoring advertising on its competitors (including  Bing) will have you missing out on  about 10% of the global market share of searches. In other words, tapping into  Microsoft Advertising will give you access to an even greater share of the population than Google alone.

Bing Shopping Ads

For instance, Microsoft Advertising provides access to  Bing Shopping Ads, which allow you to easily list and promote products from your e-commerce store directly within search results. This helps maintain visibility for your products while driving more qualified traffic and improving conversions from existing customers.

Microsoft Metrics

Moreover, Microsoft Advertising offers detailed analytics tools so you can track the performance of your campaigns as they roll out. This includes insights such as impressions and clicks, as well as how much money you're spending on each campaign - giving you invaluable insight into what you can be doing better.

6. Outbrain Advertising

Outbrain Advertising is a powerful platform that enables e-commerce sellers to reach potential customers at an expansive scale. The platform allows you to create targeted campaigns and place them on high-quality websites and apps, such as CNN, Huffington Post, MSN, and more.

Pro-Conversion Ads

Through Outbrain's targeting capabilities, you can segment your campaigns based on factors such as interests, habits, demographics, and location. This ensures that your ads are reaching the right people at the right time - increasing the chances of successful conversions.

Additionally, Outbrain's advanced  AI technology can help optimize ad performance incredibly quickly by automatically adjusting bids and targeting parameters based on user behavior and engagement. This helps drive maximum ROI for each campaign while ensuring that your money is well spent.

High-Quality Reporting

Moreover, Outbrain provides detailed analytics and reporting, making it easier to assess campaign performance and identify the best practices that you should be employing for optimal results.

Final Thoughts on Using Paid Ads Effectively in 2023

Paid search ads are an effective--and even necessary--way to reach potential customers and drive more sales for e-commerce businesses. The right tools, such as Taboola, Microsoft Advertising (Bing), and Outbrain Advertising, can help drive qualified traffic to your website.

However, it's important to remember that online advertising requires careful planning and optimization to be successful - but with the right strategy, they can provide a significant boost in business growth.

If you need assistance creating an effective digital marketing plan or setting up campaigns using these platforms,  BlueTuskr’s team of experts is here for you! We have years of experience helping  our clients create winning strategies that leverage the power of  paid advertising tools.

Get started today by talking with us about how we can help take your online store presence and revenue goals to the next level this year!

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